Connected \\ November 21, 2018
History in the Baking
If you are a serious academic, then you have most likely read The Joy of Cookies: Cookie Monster's Guide to Life. And if you are a serious cookie aficionado, you follow Cookie Monster’s words of wisdom: “Early bird gets the worm. But cookie taste better than worm. So me sleep in.” If you are in Salem, that means you hit Salem’s late-night cookie haven, Goodnight Fatty.
Photo courtesy of Goodnight Fatty.
Each weekend co-Fatty founders, Erik Sayce and Jennifer Pullen, sling a fresh line-up of “Fatties” (what they call cookies) —with an optional bottomless cup of refreshing milk—down a dark alley in Salem. From the Oreo Pudding Fatty to the Birthday Cake Fatty, this dough-namic duo has not missed a beat on their way to total cookie domination.
Erik and Jen. Photography by John Andrews/Creative North Shore.
It started when Erik and Jen were wandering around Salem, not wanting to turn in for the night, and needed a cookie fix. Inspiration struck in different ways and the rest is history. (Read their awesome story here). They have seen their business explode from a pop-up to a brick-and-mortar to having a production kitchen (The Fatty Factory) to a cookie truck and now a second brick-and-mortar location right here in one of PEM’s historic buildings.
“A view of Washington Square, looking west from Essex Street toward the East Church, circa 1885,” unattributed, 1885, FPH000194. Courtesy of the Phillips Library, © Peabody Essex Museum.
“That was THE spot when I was a kid,” says Erik, “that was the reason to go walk the dog then.” The yogurt shop closed when the owner retired and sold the business (Sweet Scoops still produces frozen yogurt from the Colombo recipe and is even available at Whole Foods), leaving the carriage house unoccupied, apart from serving as gallery space for The Salem Arts Association. However, sweet treats as motivation is obviously a concept that has not been lost with time. And it was during that walk that Jen and Erik looked at each other and had another “Well... why not?!” moment.
“13 Washington Square West - Safford Estate,” Frank Cousins, undated, FPH000405. Courtesy of the Phillips Library, © Peabody Essex Museum.
“Being on the PEM campus is incredibly exciting for us,” notes Erik, “The museum is the first thing I tell people to do when they visit Salem. I hope [Goodnight Fatty] will be their stop afterward!” The locals have always been a key factor for both PEM and Goodnight Fatty. Jen adds, “We share the same values. Just because you are a local does not mean everything is similar day in and out. You can always come to the regular spots and find something new, different and interesting.”
Andrew-Safford Carriage House. Photo courtesy of the author.
Just as no two visits or line-up of Fatties are alike, no two spaces will be alike. Erik and Jen plan to celebrate the history of the building while still activating the space. “Jen always says we recycle space, and make something exciting out of it,” says Erik. “We’ve got big plans!” However, like their roll-out of this announcement, you are just going to have to wait and see what will happen when it happens! Looking forward to their opening in the early months of 2019, Jen teases, “Expect the unexpected!” We can tell you one thing: there will be cookies. Everything else is cherries on top.