About \\ Leadership at PEM
Executive Leadership Team
Derek O'Brien, Chief Marketing Officer
Derek O'Brien joined PEM in 2016, after serving as Associate Creative Director for the global marketing agency DigitasLBi. With a deep knowledge of digital marketing, design, and communications, he leads the museum's design, advertising, editorial, communications, digital media, and photography teams. With over 15 years of full-service advertising experience, O’Brien has a track record of creating award-winning campaigns for Bank of America, Lenovo, Keurig, Reebok, National Grid, and many other organizations.
Prior to his professional career, O’Brien studied at UMass Lowell, where he received his B.A. in Fine Arts. He is also a veteran who served in the Army National Guard from 1999 to 2008, and was on active duty from 2001 to 2004, which included deployment to Iraq. In recent years, O’Brien has volunteered with Home Base, a non-profit dedicated to helping post-9/11 service members, veterans and their families heal from the Invisible Wounds of War. He also actively serves on the Board of Directors for Destination Salem.